Sobre o Marketo Engage

Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization. Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments. This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page.
Marketo Engage - Lead management
Marketo Engage - Email marketing and lead nurturing
Marketo Engage - Landing page creation and optimization
Marketo Engage - Revenue cycle modeling
Marketo Engage - Sales lead identification and prioritization
Marketo Engage - Analytics
Marketo Engage - Vídeo
Marketo Engage - Lead management-thumb
Marketo Engage - Email marketing and lead nurturing-thumb
Marketo Engage - Landing page creation and optimization-thumb
Marketo Engage - Revenue cycle modeling-thumb
Marketo Engage - Sales lead identification and prioritization-thumb

Preço do Marketo Engage

Marketo Engage não possui uma versão gratuita, mas oferece versão de teste grátis. Versão paga do Marketo Engage a partir de 895,00 US$.

Preço inicial:
895,00 US$
Detalhes dos preços:
Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.
Versão gratuita:
Não
Versão de teste gratuita:
Sim

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Avaliações do Marketo Engage

Nota do recurso

Relação qualidade/preço
4
Funcionalidade
4
Praticidade
4
Suporte ao cliente
4
5 avaliações do 590 Ver todas as avaliações
Md masoom R.
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 501-1000 funcionários
  • Usado Diariamente em Mais de dois anos
  • Fonte da avaliação
Relação qualidade/preço
4
Recursos
4
Praticidade
5
Suporte ao cliente
5

5
Avaliado em 03/07/2019

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vantagens

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Desvantagens

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Cameron E.
  • Setor: Internet
  • Porte da empresa: 51-200 funcionários
  • Usado Diariamente em Mais de dois anos
  • Fonte da avaliação
Relação qualidade/preço
5
Recursos
5
Praticidade
3
Suporte ao cliente
4

5
Avaliado em 28/07/2020

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Vantagens

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Desvantagens

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Alexandra E.
  • Setor: Automotivo
  • Porte da empresa: 501-1000 funcionários
  • Usado Diariamente em Mais de dois anos
  • Fonte da avaliação
Relação qualidade/preço
4
Recursos
4
Praticidade
3
Suporte ao cliente
5

4
Avaliado em 25/02/2021

Marketo a Total Integration Tool.

We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Vantagens

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Desvantagens

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Edward U.
  • Setor: Software
  • Fonte da avaliação
Relação qualidade/preço
0
Recursos
4,5
Praticidade
3
Suporte ao cliente
0

3,5
Avaliado em 12/11/2015

Pros and Cons

Vantagens

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Desvantagens

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Lindsey M.
  • Setor: Software
  • Porte da empresa: 51-200 funcionários
  • Usado Diariamente em 6 a 12 meses
  • Fonte da avaliação
Relação qualidade/preço
0
Recursos
5
Praticidade
4
Suporte ao cliente
0

5
Avaliado em 24/02/2021

Marketo Does it All

Marketo is a system that has evolved and solves most problems marketers come across.

Vantagens

Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do. It makes creating and sending emails easy, it tracks lead lifecycle and integrates with salesforce to keep data maintained.

Desvantagens

It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.

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