SAP CRM is a comprehensive, industry-specific client management solution with built-in sales automation, marketing automation, customer support, help desk and channel management capabilities. The solution offers a multi-deployment architecture that supports both on-premise installation and cloud hosting.
SAP CRM is a modular solution, comprising of multiple integrated modules. The sales module helps companies to acquire and retain new business and manage the sales pipeline. The marketing module is designed to develop, execute and manage effective marketing campaigns, and to score and nurture leads. The service module aids companies in improving client satisfaction and retention rates. Other modules include channel management, interaction center, web channel, and business communications management. SAP uses big data technologies to generate business-relevant insights from marketing, commerce, customer service and sales data.
SAP offers omni-channel customer support through its global reps via phone and email. Users can also explore exhaustive SAP knowledge base to learn more about to the solution.
Iván B. Especialidade: Publicidade e marketing Número de funcionários: 2-10 funcionários
SAP CCS (CRM) It is the most complete platform in the market. It adapts easily (implementation) to the cases of the electricity industry (which is my experience), from the commercial area, customer service and its perfect connection with the MM material modules and sales and distribution SD, ... FI ... I enter others. The workflow is really his strength."
The way it leads from real life to the workflow. The integration of activities and their implications in real time with the areas through the ERP. Speed as you can adapt, improve and learn on the go.
Nothing. I should only indicate that the possible failures are in the training. They must ensure that SAP teachers have knowledge of field and SAP technology. When this happens everything is really excellent
Scott M. Especialidade: Hospitais e Saúde Número de funcionários: 501-1000 funcionários
Once you have the correct access and TCodes SAP is a powerful beast. I use SAP daily to keep an eye on inventory locations and my team is able to refurbish service equipment using SAPs processes as well keep their time and materials used for said work.
SAP isn't the prettiest software as I know that might sway someone one way or the other but if you are looking for a powerful tool then it is the industry leader. It is also very clicky and the learning curve to the software is a long one but once you do your tasks a few times you won't need your notes much.
Aneesh B. Especialidade: Varejistas
SAP CRM is a very robust product and SAP has done well over the past decade to cater to the CRM needs of customers across industries. The best part of SAP CRM is that it not only integrates seamlessly with other SAP softwares but also with various non-SAP softwares providing options to enterprises to keep using certain legacy systems at the same time. CRM solutions in general are very customer centric and SAP has done exceptionally well over the past few releases to come up with advanced features like Social Media Integration to capture market vibe in a more structured and organized fashion. While some of the core CRM modules keep getting better with frequent bug fixes, focus has been on adding new features to cater to industry specific needs. Another important aspect of this software is its ever improving UI. Since CRM 7.0 there has been considerable change in the UI which I should say is extremely friendly now. For customer who want to deploy SAP CRM solution faster, SAP provides them with Rapid Deployment Solution which reduces the implementation time and cost drastically. SAP CRM Best Practices are now successfully used across industries as a proven tool to successfully run business. SAP CRM on HANA platform has made data retrieval a very quick and hassle free affair. SAP also has a great community of developers and professionals who help to share ideas and answer questions when it comes to configuring and customizing their solutions. Another important thing is that for customers who do not want to invest in huge IT infrastructure , SAP CRM comes as an on demand (cloud) solution with most of the features from its on premise version.
SAP CRM releases newer version at a relatively slower rate than most of its competitors. Configurations in SAP CRM backend still remains pretty complex and require highly skilled and experienced professionals to do so. Though SAP CRM can be used as a standalone product but the usability is drastically reduced when SAP ERP is not implemented. Standalone SAP CRM analytics is very basic in its present form and cannot cater to customer need without complex customization.Lastly, lets face it, SAP solutions are still heavily priced compared to other vendors and quite understandably SAP CRM consultants are pretty expensive to hire.
Understanding the enterprise's requirement is a the key for evaluating any ERP based software. Various web based journals are available , most common one being SAP SCN (SAP's official community network),to understand what SAP CRM can and cannot deliver. Always compare it with other vendors in the same field. Enhancements and customization are costly in SAP CRM so understanding what a SAP CRM out of the box solution can deliver is very important. SAP Best Practices are industry proven but that does not mean that it would best suite your business needs in long term. So , it is very important to evaluate how much business process change is your organization willing to do to bring in SAP CRM in your environment.
Erika D. Especialidade: Transporte marítimo Número de funcionários: 5001-10 000 funcionários
Improved all sales processes, customer service and support with accurate information stored in SAP
SAP CRM helps a lot in sales, customer service, sales analysis.
It could be a little more agile depending on the company's internet
Diogo T. Especialidade: Telecomunicações Número de funcionários: 5001-10 000 funcionários
The tool is used in the company to manage from this the purchasing and sales logistics, the travel management of the employees. It is the most complex tool used in the company.
It is a software divided by departmental features. Access is granted upon login for specific transactions. Besides being a complete software, it is very functional
The software is quite complex, because of this, some problems with the client arises, much more due to misinformation of the user than the tool itself. One suggestion would be to make a manual available for use.