Hootsuite is a cloud-based reputation management and social-media solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter. It lets users launch campaigns from a single dashboard.
Hootsuite offers various functionalities for measurement and reporting purposes, such as tools for team collaboration, audience engagement, analytics and account security. This solution is suitable for businesses of all sizes.
Hootsuite allows users to manage several contributors and share data and access rights without the sharing of passwords. Users can work with social streams, columns and tabs along with an option of selecting from various design themes.
In Hootsuite, messages can be delegated to the team and their progress can be monitored. Additionally, users can select the date and time that messages will be sent out. The use of brand and industry terms can be tracked to gather more intelligence and prepare analytics reports.
Hootsuite offers services on a monthly subscription basis that includes support via email and through online resources.
Guilherme C. Especialidade: Serviços financeiros Número de funcionários: 11-50 funcionários
Fantástica, é uma das minhas fontes de informação, conhecimento e insights mais significativa atualmente.
Utilizo o site e os conteúdos riquíssimos do Hootsuite. Adoro os conteúdos de e-mail marketing e do site também, mas este último utilizo menos. Desconheço o valor de seus acessos premium, mas pelos conteúdos gratuito de alta qualidade, deve ser um serviço de ticket alto e valoroso.
Não tenho muito o que falar do software. Mas pela suas funcionalidades de fermenta como as dirigidas para redes sociais sociais, acredito que devem ser mais divulgadas.
Charity R. Especialidade: Entretenimento Número de funcionários: Profissional autônomo
Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.
As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.
"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.
Ben E. Especialidade: Educação superior Número de funcionários: 11-50 funcionários
Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.
Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.
At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.
Brie S. Especialidade: Entretenimento Número de funcionários: 2-10 funcionários
Where is the competition in the social media management software space? There has to be a better option than this?
I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!
The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.
Anabelle L. Especialidade: Construção Número de funcionários: 11-50 funcionários
Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.
I like the ease of use the most. In your dashboard, everything is laid out in a way where you can easily view each feed to see comments/shares/messages per platform. You can reply directly from this main dashboard so you don't have to click around a lot.
The thing I like least is that it does not have the ability to post/schedule multiple Instagram photos per post. So if I want to do a 'carousel' type post, I would have to manually do it from my phone and not through this software. Seems like that would now be a standard feature, but maybe I have to upgrade my plan to get that feature?