Adobe Campaign

Vantagens

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Desvantagens

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.

Vantagens

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Desvantagens

Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

Vantagens

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Desvantagens

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Vantagens

You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

Desvantagens

It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

Vantagens

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Desvantagens

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.