Adobe Marketing Cloud


Logotipo do Adobe Marketing Cloud

 

147 avaliações (4,5/5)
 
Adobe Marketing Cloud is an integrated digital marketing suite that enables businesses of all sizes to organize, access and personalize their marketing content. The suite features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also offers real-time dashboards and a drop down interface that allows users to combine content and analyze data. Adobe Marketing Cloud can pull and combine data from various solutions including third-party sources to create a single, centralized view of the entire campaign. Adobe Marketing Cloud also provides predictive analytics to understand the needs of customers. Users can access all applications of the system from a single centralized platform and can use the interface to collaborate, socialize and visualize across teams. Adobe Marketing Cloud caters to customers across various industries including financial services, government, manufacturing, entertainment, retail and more.
 

Adobe Marketing Cloud - Analytics
 
  • Adobe Marketing Cloud - Analytics
    Analytics
  • Adobe Marketing Cloud - Dashboard
    Dashboard
  • Adobe Marketing Cloud - Social
    Social
  • Adobe Marketing Cloud - Campaign management
    Campaign management
  • Adobe Marketing Cloud - Compare performance
    Compare performance
  • Adobe Marketing Cloud - Create content
    Create content
Sistemas operacionais compatíveis:
Windows 7, Windows Vista, Windows XP, Mac OS, Navegador web (independente o SO), Windows 2000, Windows 8, Windows 10

147 avaliações do Adobe Marketing Cloud

 

Gautam S. Especialidade: Entretenimento Número de funcionários:  11-50 funcionários Número de funcionários:  11-50 funcionários

25/07/2020

25/07/2020

Fonte da avaliação: Capterra

"It controls you all the time in marketing or advertising."

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Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Vantagens

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Desvantagens

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.

Ahmed A.

20/01/2018

20/01/2018

Fonte da avaliação: Capterra

Great tool, slow customer service.

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Vantagens

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Desvantagens

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Joshua W. Especialidade: Entretenimento Número de funcionários:  Profissional autônomo Número de funcionários:  Profissional autônomo

31/01/2021

31/01/2021

Fonte da avaliação: Capterra

ADOBE CAMPAIGN REVIEW

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Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement

Vantagens

You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

Desvantagens

It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

Steve S. Especialidade: Fabricação elétrica/eletrônica Número de funcionários:  501-1000 funcionários Número de funcionários:  501-1000 funcionários

06/02/2018

06/02/2018

Fonte da avaliação

Run Away -- Fast. Adobe Campaign is one headache after another!

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Go with another tool!

Vantagens

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Desvantagens

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Nidhi K. Especialidade: Internet Número de funcionários:  201-500 funcionários Número de funcionários:  201-500 funcionários

24/11/2020

24/11/2020

Fonte da avaliação: Capterra

A good Adobe product.

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Vantagens

Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

Desvantagens

As with most things Adobe, Campaign could be less expensive .