Sobre o Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Analytics
Dashboard
Social
Campaign management
Compare performance
Create content
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Preço do Adobe Campaign

Adobe Campaign não possui uma versão gratuita, mas oferece versão de teste grátis. Versão paga do Adobe Campaign a partir de 9,98 US$/mês.

Preço inicial:
9,98 US$/mês
Versão gratuita:
Não
Versão de teste gratuita:
Sim

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Avaliações do Adobe Campaign

Nota do recurso

Relação qualidade/preço
4
Funcionalidade
4,5
Praticidade
4
Suporte ao cliente
4
5 avaliações do 149 Ver todas as avaliações
Gautam S.
  • Setor: Entretenimento
  • Porte da empresa: 11-50 funcionários
  • Usado Diariamente em Mais de um ano
  • Fonte da avaliação
Relação qualidade/preço
5
Recursos
3
Praticidade
4
Suporte ao cliente
3

5
Avaliado em 25/07/2020

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Vantagens

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Desvantagens

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.

Emmanuel T.
  • Setor: Entretenimento
  • Porte da empresa: 2-10 funcionários
  • Usado Diariamente em 6 a 12 meses
  • Fonte da avaliação
Relação qualidade/preço
5
Recursos
5
Praticidade
4
Suporte ao cliente
4

5
Avaliado em 04/04/2021

Adobe campaign is a creative software for your business.

Is good and perfect for my business.

Vantagens

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Desvantagens

Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

Steve S.
  • Setor: Fabricação elétrica/eletrônica
  • Porte da empresa: 501-1000 funcionários
  • Usado Diariamente em 6 a 12 meses
  • Fonte da avaliação
Relação qualidade/preço
1
Recursos
1
Praticidade
1
Suporte ao cliente
1

1
Avaliado em 06/02/2018

Run Away -- Fast. Adobe Campaign is one headache after another!

Go with another tool!

Vantagens

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Desvantagens

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Joshua W.
  • Setor: Entretenimento
  • Porte da empresa: Profissional autônomo
  • Usado Semanal em 6 a 12 meses
  • Fonte da avaliação
Relação qualidade/preço
5
Recursos
5
Praticidade
5
Suporte ao cliente
5

5
Avaliado em 31/01/2021

ADOBE CAMPAIGN REVIEW

Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement

Vantagens

You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

Desvantagens

It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

Ahmed A.
  • Usado Diariamente em Mais de um ano
  • Fonte da avaliação
Relação qualidade/preço
4
Recursos
4
Praticidade
4
Suporte ao cliente
3

4
Avaliado em 20/01/2018

Great tool, slow customer service.

Vantagens

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Desvantagens

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

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